Management Team

President

Ahmed Seffah is a professor and software engineer. He pioneered research in Human-Centered Software Engineering, a term he coined in 2001. His research includes AI software systems engineering, human-AI-data interaction, and their applications in sustainability, including sustainable farming.

He established three research, software development, and innovation labs in three countries (Canada, Finland, and Switzerland). He has been a tenured full professor in Canada and Europe for 25 years while contributing to the design and accreditation of various programs, including 2 Ph.D. programs and three Masters, some of them related to green ICT and sustainability.

Professor Seffah supervised 15 PhDs; many are academic professors in the USA, Europe, and Canada, and IT leaders at IBM, Bombardier, SAP, and Oracle. He has initiated and contributed to significant projects, including EU-Horizon, EU Erasmus, Canada NSERC, and CFI (Canadian Foundation for Innovation).

Vice President

A seasoned, highly motivated entrepreneur based in Asia for more than two decades who founded Lean Hub Asia Company in Singapore to share with forward thinking enterprises and individuals a unique multicultural way to improve results fast.

Through his MNC (including Nestle Group) Technical Executive global assignments and C-level Advisory and Consulting roles within the disrupted Manufacturing, Information Technology and Trading sectors he is enthusiastically taking digital "intrapreneur" roles within complex and challenging diverse client base. Together with agile companies, individual experts, and a pro-active business matching network he is working as a catalyst for enterprises achieving mission impossible goals.

He is an avid learner on how to keep improving life through the right mental & physical attitude and a balanced use of smart technology.

Vice President

Vice Director at Chiang Mai University, College of Arts, Media,and Technology with a demonstrated history of working in the Education Management industry. Skilled in Research, Strategic Planning, Teaching, Higher Education, and Event Management.

Strong Research professional with a Doctor of Philosophy (Ph.D.) focused on Informatics from France Université Lumière (Lyon II).